How we helped Ayurvedic company find it’s ground over the internet
Technology is playing a vital role for businesses of every scale and size. It helps to increase the reach of businesses. This case study is about an Ayurvedic Medicine Brand which partnered with us for its digital transformation. A newly established company with a 0 presence over internet having some Ayurvedic medicines in its portfolio, eager to earn some presence and make sales across India. Yogveda Health Care a Ministry Of Ayush approved brand is now generating more than 250 orders a day from 0 orders sales across pan India in just a 1 year span of time with the help of Synram’s Digital Marketing team and their expertise in digital campaigns and building SEO friendly eCommerce websites. Yogveda.in website having spam score of 21 before we start working on this and now its DA stands to certain extent to build a value in the eyes of the Google.
For efficient planning of promotion strategies, it becomes important to ensure the target audience. Apart from it location and graphics used for the promotion play a vital role in order to attract more number eyeballs. So, if you are looking ahead to get the best and most effective services we can help you.
Our strategy to promote the brand was through different digital campaigns on different platforms and fetch the traffic to the eCommerce website for ordering the medicines.
Social Media Ads Campaign
Social Media Ads campaigns have played the most important role in building the brand over the internet. Social Media Campaign included both Paid as well as Organic Campaigns. For Yogveda Health Care we started with the organic campaign. The core reason for it was to increase the engagement rates and reach of the pages. Running paid campaigns after organic reach helps for better performance of the ads.
Google Ads Campaigns
While Social Media Campaigns help brand building, Google Ads helped us to reach clients and customers who were not present over different social media platforms. Google Ads also benefits in SEO. We used multiple types of Google Ads as well. This included Smart Ads, Lead Generation Form, Call-Only Ads, Banner Ads, etc. We were able to generate leads with minimal CPC.
We Developed Websites And Landing Pages
Yogveda Health Care wanted a digital solution to scale up their business across the country. The best way for it was using an eCommerce website. The website was developed using WordPress as it helps in better SEO. The payment integration was made in order to smooth lining the process of buying medicines. It also played a vital role in growing the customer base. Multiple landing pages were also developed for Google Ads.
SEO of the website
SEO of the website is important because it ensures the website is visible for the particular keyword. It helps to acquire new customers.
Organic Social Media Campaigns
The platforms which we chose for the organic social media campaigns included Facebook, Instagram, Twitter as well as Pinterest. We promoted the campaigns in different relevant groups in a completely optimized way. This helped to create the brand presence over the internet and also generate backlinks for SEO purposes.
Paid Ads Campaign
We prepared multiple ads for it. The ads include Lead generation ads, Post Boosting Ads, Call Ads, Whatsapp Ads, etc. We helped the company to generate 546 orders in the very first month of starting the Ads Campaign. This helped us to get an analysis of the road map using which we can generate maximum leads and help the business to turn into a brand.
Facebook page analytics
Google website analytics
Google search ranking
Challenges we faced
The most challenging part was to research the data and conduct the Social Media Campaigns efficiently. The challenge was running ads of medicine on Facebook which don’t prohibit the guidelines. Similar issues were faced for Google Ads too.
It’s always a pleasure seeing a project which we started from scratch flourish. We are constantly looking for new avenues to help it grow by reaching more and more customers.